Doin’ the DO – Nation

Just like 90’s rap/pop sensation Betty Boo, I too have been Doin’ the Do1. By ‘Do’ I mean that I have pledged to make small changes in my lifestyle to reduce my carbon emissions.

It’s for a good cause..

The inspiration for pledging originated from an idea that was imagined by members of the Environment Wales DO team. They wanted to do something significant to celebrate 20 years of Environment Wales and raise awareness of the amazing projects the initiative supports. From the original idea ‘The 4 Seasons Challenge’ concept emerged and the rest is slowly becoming history. To date the DO team have undergone tough trials, pushing themselves physically and mentally – all in the name of a good cause. To be honest they appear to be superhuman in what they have achieved. So, it was only fair, for those not taking part in the challenges, to inspire the team by doing something that would make a positive difference by creating change. The end result was to sign up and pledge an action to encourage a more sustainable lifestyle and to do something fun! So far, to promote the cause we have received 97 pledges and met 52% of the target in achieving a saving of 10,000 kg of CO2. With the final challenge fast approaching – a swimathon. Not just any swimathon, members of the team plan to undertake a 5km marathon swim at the end of April, which will complete the 4 seasons set. This looks to be the toughest challenge the group have entered into. Therefore, to show my support I decided that my last pledge to this cause would have to equal this mammoth distance swim. I had to think long and hard about this. Giving the car up is too easy (I use it less than 1 day a week), buying locally sourced food is already on my check list, there was only one thing left to do I had to give up something that is unthinkable for 90%* of women out there…NO CHOCOLATE FOR 2 MONTHS! As I enter the final 4 weeks, 1 day, 7 hours and 50 minutes of my personal Everest I appreciate the hard work that has gone towards completing the 4 seasons challenge.

So, I am throwing down the gauntlet and encourage you to ‘Do’ the same.

It is really quick to sign up and chose one of the ready made actions that can be tailored towards your lifestyle. Examples of things you can do are:

justhangingAir dry your clothes instead of putting them in the dryer – pledging this action saves 416 kg of CO2 2


getgroundedPlanning to take a flight? Swap it for another mode of transport such as a ferry or a train – pledging this action saves a massive 22,225 kg of CO2 3

So what are you waiting for? Sign up  make a big difference, motivate and ‘Do the Do’


1 Betty Boo – ‘Doin’ the DO’ from the album Boomania

2 The Do Nation Website

3 The Do Nation Website

* Fictional estimate



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